Today, knowing your customers well is becoming a necessity. This is why it is important to have a good customer and prospect database. In fact, it helps to build customer loyalty. Additionally, the more you know about your prospects, the better you can meet their needs. You will thus convert the information you have about your prospects and customers into value for them.
According to IBM, a good database improves your customer relations by 74% and increases your revenue by 41%. Here’s how to build a customer database:
1. Invest in a good CRM
A CRM (Customer Relationship Management) will allow you to centralize your data. This way, your teams will have all the necessary information on the different accounts to carry out their monitoring. They will also have an overview of their objectives. In addition, CRM facilitates communication within the company by allowing us to access the history of each customer and prospect. So we can see what has already been achieved.
2. Secure your database
Companies today have to deal with hacking, data theft and attacks. To avoid this, you must equip your database with several defense and backup systems. There are several forms of intrusions, so you must take precautions from the start so as not to be a victim of this type of attack.
3. Your database must be compliant
In recent years, the way companies collect data has come under scrutiny. Indeed, you must comply with the European GDPR regulation (general data protection regulation). The data collected must therefore be useful and secure with the user’s consent.
4. Refresh your database
It must be regularly audited and updated by your teams so that it is of good quality. Indeed, each interaction with the customer or prospect must be indicated in order to ensure the best possible follow-up.
